Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89

Join us as we sit down with Peter Schels, founder of Al Dente Entertainment, one of Germany's leading video production companies known for injecting humor into corporate videos. In this episode, Peter shares his inspiring journey—from working with major TV networks to starting his own production company, and how embracing humor became his unique niche in the corporate video world.

We explore Peter's approach to building genuine client relationships, his strategies for navigating a competitive market, and the surprising importance of awards in boosting both team morale and client trust. Peter also dives deep into the growing trend of employer branding in Germany and shares valuable insights on pitching bold, creative concepts to traditionally conservative corporate clients.

Timestamps

00:00 - Episode Introduction and Sponsor Messages

02:19 - Guest Bio: Peter Schells from Al Dente Entertainment

03:30 - Peter’s journey from TV acquisition executive to founding Al Dente Entertainment

04:22 - The story behind naming Al Dente Entertainment

05:57 - Transitioning from TV production to entrepreneurship

07:52 - Challenges of managing business and sales

09:42 - Strategies for acquiring new corporate clients

14:15 - Modern methods for maintaining client relationships

17:46 - Creating viral corporate videos

19:57 - Overcoming hardships in video production business

21:24 - Growing from solo entrepreneur to a 20-person team

23:34 - Building and sustaining a strong creative team

27:19 - Humor as a unique niche in corporate video production

29:53 - Pitching humorous content to corporate clients

32:46 - Creating humor that resonates globally

34:26 - Employer branding trends in Germany

37:09 - Navigating competitive markets in corporate video

40:24 - Pricing strategies and client negotiation

43:41 - Benefits of entering video production awards

49:02 - Exploring corporate video awards like Cannes

49:58 - Reflecting on company legacy and vision

52:45 - Episode closing remarks

53:45 - Outro and podcast information

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/