Yusuf Muhammad On Managing Desi Banks and Building a Creative Career

In this special replay of Creative Space, we revisit another fan-favorite conversation featuring entrepreneur and artist manager Yusuf Muhammad, also known as Veteran Freshman. With roots in Philadelphia, Yusuf has built an impressive career in event curation, artist management, and creative production. At the time of recording, Yusuf was managing comedian and actor Desi Banks, and his story provides a fascinating look into the world of entertainment management.

In this episode, Yusuf and I discuss:

• His journey from growing up in Philadelphia to becoming a global creative force
• How his love for creativity and systems led him to manage Desi Banks and other talented artists
• The challenges and rewards of working with Desi Banks and navigating the world of comedy
• How his early career in event production and networking in Philly shaped his approach to artist management
• The importance of staying grounded and building genuine relationships in the entertainment industry
• His creative philosophy and advice for aspiring managers and creatives

Tune in for a captivating conversation about overcoming challenges, the power of creativity, and the art of managing talent in a dynamic industry.

For more information on Yusuf Muhammad, follow him on Instagram at @YusufYui.

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SHOW NOTES:

0:00 — Introduction

3:00 — Yusuf’s early life growing up in Philadelphia

6:00 — Discovering his love for creativity and systems

9:00 — How he started managing Desi Banks

15:00 — Building genuine relationships in the entertainment industry

18:00 — The challenges and rewards of managing a comedian and actor

21:00 — The transition from music management to comedy

24:00 — The importance of staying grounded in the entertainment world

27:00 — How creativity fuels his work and personal life

30:00 — Yusuf’s thoughts on teaching creativity and entrepreneurship

33:00 — What’s next for Yusuf: Projects and future plans

36:00 — His advice for aspiring creatives and managers

39:00 — Conclusion