What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth

Mark Gallo is a creative director with 25+ years of experience delivering award-winning ideas for global brands.  He’s the creative director at Traina Design, an independent, award-winning branding agency.

In this episode, we discuss the importance of a creative brief in keeping a branding campaign on track and how problem-solving should be an important element; his process of branding by researching the competitive landscape and carving out a niche, plus using words that evoke the feelings a brand represents; how scheduling time in his calendar to focus on creativity and production helps him get into a creative flow state; how branding should be consistent from the product design to the operations of the company to live and breath your brand; and how you should surround yourself with positive and supportive people that you actually want to be around because it’s important to your professional and creative growth. Learn more at TheCreativeHaven.com