Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

Alison P. Sauter is the Principal and Creative Director at SHELF Studio: a packaging and branding studio based in Austin. 

In this episode, we talk about the natural order of package design and the concept of selling your brand and not your product; how brands can pivot and adapt with supply-chain issues and inflation to still make a profit and grow; how painting, art, and printmaking is her form of therapy; the importance of storytelling in branding; the elements of a successful package design such as interesting typography and photographing products from different angles; and the importance of approaching mentors for advice to help you grow your brand and business.

Learn more at TheCreativeHaven.com