Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

Karin Samelson and Alison Smith are Co-Founders of UMAI Marketing: A boutique, Austin-based marketing agency for CPG companies.

In this episode, we talk about the importance of organic marketing, paid social, and email marketing when growing a CPG brand; how they get into their flow state by scheduling time to be creative, searching for marketing trends for inspiration, and getting focused at the task at hand; why they separate their time on social media between business and personal to not get sucked into wasting time; and how creativity is more than just art and creating assets but is also used for problem-solving and differentiating your business from others. Learn more at TheCreativeHaven.com