Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome

Ken Beasley is the managing director of Aid&Abet a strategic branding design agency specializing in elevating food and beverage brands.

In this episode, we discuss how he transitioned from working at non-profits to agencies because of the passion and energy he experienced while working in that world, how sustainability has been a key trending attribute for brand positioning for food and beverage brands, and to lean on your experience and ability to learn when dealing with imposter syndrome to take on challenges that seem out of reach.

Links:

https://www.linkedin.com/in/kenbeasleypro/ 

https://www.linkedin.com/company/aidabetagency/ 

https://aidabet.co/ Learn more at TheCreativeHaven.com