Creative Friction
Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. You've attended your fair share of marketing conferences, ordered business books that remain unread on your kindle, and put in the hustle, only to find lackluster results. Now is the time to lean in to REAL advice from REAL agency owners, creatives, and leaders who have already walked the path you’re on. From AI and its impact on the future of creative work, to how the industry can better represent and reflect our modern world - hosts Jeff Meade and Madeline Reeves are here to guide you on all things agency growth, marketing strategy, and how to make a meaningful impact as a creative entrepreneur. Tune in for new episodes the first Friday of the month!
- Update frequency
- every 14 days
- Average duration
- 61 minutes
- Episodes
- 14
- Years Active
- 2023
Leaning into Qualitative Customer Research with Ryan Paul Gibson
In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role…
From Content Marketing to Collaborations: Strategies for Building a Robust Sales Pipeline
In this episode of Creative Friction, Madeline and Jeff discuss the struggles that many agencies are facing in terms of generating new customers and the slow process of closing deals. They attribute …
Scaling Small Businesses Through Social Media with Maribel Lara
In this episode, Madeline and Jeff speak with Maribel Lara of the Sasha Group, discussing how to effectively support small business clients in developing their online presence through social media. W…
The Harmful Effects of Rainbow Washing
In this episode of Creative Friction, Madeline and Jeff dive into the topic of Pride Month and the increasing corporatization and monetization of the LGBTQ+ community. They discuss the performative m…
Aligning An Agency That Amplifies Your Impact with Ari Kryzyzek
If you grew up in America, you’re accustomed to entrepreneurial success stories left and right. You knew that if you worked hard and buckled down, you would be given your opportunities. But this isn’…
Carving Your Own Creative Path with Jasmine Childress
Many creatives wish to control their own destiny, to strike out on their own and start their own business. In theory, this often sounds like a dream scenario, but in reality, most people are scared t…
Event-Based Marketing To Cultivate Community & Culture with @dominiquebroadway - S1:E8
Welcome back to Creative Friction! This week we were joined by Dominique Broadway to talk about how to use event based and experiential marketing as a way to grow your brand and create community.
Dom…
Hire Slow, Fire Quick: Company Culture Matters - S1:E7
Welcome back to Creative Friction! This week we chatted about the importance of hiring slow and firing quick.
Layoffs are happening all over the place, folks are looking for side work, and agencies a…
Why We’re Celebrating Women’s History Month Differently This Year - S1:E6
Welcome back to Creative Friction! This week we chatted about why we’re celebrating Women’s History Month differently this year. When we started this show, we committed ourselves to honestly addressi…
Critical Questions to Ask When Auditing Your Tech Stack - S1:E5
Welcome back to Creative Friction! This week we chatted about all things software audits! A software audit is helpful to review all the software being used in your marketing agency. The audit is desi…
The Dos and Don'ts of Marketing During Black History Month - S1:E4
Welcome back to Creative Friction! This week we talk about the timely topic of the dos and don’ts of marketing during Black History Month. Every February, brands suddenly find they have something to …
How AI Is Going To Evolve Our Industry - S1:E3
Welcome back to Creative Friction! This week, we’re here to talk about Artificial intelligence (AI) and how it might impact your creative business. AI has become a buzzword in the agency world, and s…
Owning Your Value When Rescoping Clients - S1:E2
Welcome back to Creative Friction! This week, we are tackling the beast of rescoping! Inflation is impacting every business. As creative operators, it’s crucial to ensure our work is properly priced …
Red Flags When Qualifying New Clients - S1:E1
Welcome to Creative Friction! We are so excited to dive into this podcast journey with you all, and we couldn’t think of a better jumping off point than addressing client red flags. Clients are an in…