Presenting yourself as a creative product vs. creative service

In this episode, co-hosts Douglas Duvall of Motif Media and Eric Wing of Darby Digital dive into the challenges of referrals, client interactions, and the potential shift from service-based to product-based business models. They explore how positioning their creative businesses as distinct products can provide more value, clarity, and differentiation in the marketplace.

Video version: https://youtu.be/N3xYBLZMeuk

📌 Topics Covered: referral challenges, business positioning, product vs service model, AI technology, creative business strategies, client billing systems, professional growth, equipment investment, branding

📢 Key Takeaways: Product positioning, automated billing, business evolution, AI exploration, client expectations, professional boundaries, strategic differentiation, continuous learning

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🔗 Connect with Us:

Douglas Duvall

motifmedia.com for high-end video production.

Eric Wing

withdarby.com for digital marketing and web development services.