01: Strategy First

Show Notes:

Have you ever felt like you're doing all the things—but your creative business just isn’t growing? In this episode, I’m pulling back the curtain on one of the biggest reasons creatives feel stuck: they’re building without a strategy. I share how losing my corporate job at 58 led me to start from scratch, build a business I love, and why getting crystal clear on strategy changed everything.

Whether you're just starting or pivoting your business, this episode will help you lay a solid foundation for sustainable growth—without the overwhelm.

What You’ll Learn:

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  Why a strategy is the blueprint every creative business needs

  
  


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  The difference between planning and true strategic clarity

  
  


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  The 3 most important questions to ask yourself before moving forward

  
  
  
  
  1. 
     

     What is your big “why”?

     
     
  
  
  2. 
     

     What are your creative and financial goals?

     
     
  
  
  3. 
     

     What kind of lifestyle do you want your business to support?

     
     
  
  
  
  

Plus:
🎯 You’ll hear how I defined my own “why” after getting laid off, and how that moment helped me create a business no one could take away.

✨ Resources Mentioned:

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  📄 Download the Strategy Worksheet – Gain clarity on your next steps.

  
  

Come experience my method LIVE!

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