Episode 045: Overcoming the Fear of Rejection in Marketing

When you focus on a niche, nuanced group of ideal customers - when your marketing speaks specifically to the people you know will be interested in, need, or want what you have to offer, there’s a consequence to it…

… Rejection.

Your job is to cultivate a sense of belonging for your customers and your ideal customers.

Anyone can be an influencer. Not everyone can move past their own ego, and the negativity of many corners of the internet, and focus on creating the space their ideal customers need.

But you can.

Topics covered in this episode include… 

- The emotional impact of rejection and the importance of processing those emotions.

- The necessity to prioritise the needs of your ideal customers over your own comfort in marketing.

- The interpretation of rejection in business marketing as a sign that your marketing strategy is effective.

- The distinction between personal rejection and rejection of your business's vision, goal, and message.

- The role of a business owner in cultivating a sense of belonging for their customers.

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