Episode 043: From Content to Context - Selling Online Courses in the Context-Driven Internet

Just to be clear: No, I am not telling you that your business is over if you sell content.

But I am telling you that you can no longer sell generic content that lacks nuance for a high price tag.

I’m telling you that you can no longer put a premium price tag on courses that are filled with easily available information as a long-term strategy.

Topics covered in this episode include…

- Future of online courses

- The changing nature of selling courses

- The evolution of customer expectations

- How to create a valuable course in a context-driven online world

- Strategies for updating and reviewing courses

- The importance of providing real-world opportunities and 1-1 support

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