How To Provide The Highest Level Of Service and Give Customers What They Didn't Know They Wanted with Colin Cowie

Colin Cowie is a highly regarded expert in experiential design, high-end events, luxury, and style. Royalty, Oprah, Ryan Seacrest, and Jenifer Lopez make up a few of his clients. The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, his most recent book, is a manual for creating exceptional customer experiences. Originally from South Africa, Colin moved to LA and got his start in events while working in catering. Later, he moved to NYC and found himself working at InStyle, on television, and planning over-the-top parties and weddings. He shares his wisdom on resilience, accountability, and the small and important details.

1:57 -    Start in South Africa Army
3:06 -    Move to LA, the start of his event planning business
4:19 -    Move to NY, business taking off
6:00 -    InStyle and television opportunities
6:55 -    Influences and trends
9:58 -    Most memorable events & projects currently in the works
12:20 - Emotional seduction / Bespoke luxury experiences
15:00 - Feedback, lessons learned, accountability
23:00 - Small details
23:56 - Advice to clients
26:25 - Hospitality Group


Colin Cowie:
Book: The Gold Standard: Giving Your Customers What They Didn't Know They Wanted
https://www.amazon.com/Gold-Standard-Giving-Customers-Wanted/dp/1400224004
Instagram @colincowie @colincowielifestyle
https://www.facebook.com/itsmecolincowie
https://www.colincowie.com

Mark Testa
https://www.markstephenagency.com
[email protected]
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

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