How to Produce Events that Build Brand Loyalty with Candace Montgomery

Candace Montgomery is the Senior VP at The Atlantic and the GM of AtlanticLIVE. Previously, she headed the Essence Festival of Culture, the Nation’s largest cultural gathering. Candace was the first to produce events specifically for influential women. Candace shares her predictions on where the industry is heading, words of wisdom for young professionals, and reflects on the most memorable milestones in her career thus far.

1:05         Atlantic Festival
4:26         Candace's career path to experiential marketing
10:33      Future of Experiential/Events Industry
12:29      How Events have shifted away from a cost center to a revenue generator
14:01      Essence Festival – How to monetize your events
15:18      Keys to success: Understanding your audience & branding
18:52       Most memorable events: “Women Shaping the World,” “Street Style”
20:35        “Black Women in Hollywood,” Most sought after Oscar event
21:38        Launched a new flagship: “In Pursuit of Happiness” 
23:13        Working in-person again 
24:09        Creation of the “Beauty Carnival” event
27:17        How to work with CMO’s
30:10        Advice getting into the industry
33:44        Connect with Candace


Candace Montgomery, Senior VP + GM AtlanticLIVE, The Atlantic
https://www.linkedin.com/in/candace-montgomery/
https://www.theatlantic.com/live/
Instagram: @chicbusymoms @momsincolor


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