How to Create a Memorable Experience in Fashion with Fern Mallis

 Mark talks with Fern Mallis. Fern is the award-winning creator of New York Fashion Week and was the Executive Director of the Council of Fashion Designers of America. For the last ten years, Fern hosts the acclaimed “92|Y Fashion Icons with Fern Mallis.” In this episode, we discuss how to craft a memorable experience in the Fashion industry, Fern’s impressive career in fashion, and event planning in NYC.

1:10       Early Career
2:08       Working at Mademoiselle Magazine
3:55       Fern’s 1st Event Experience
5:56       Fashion Director at Gimbels East
7:00       How “Fern Mallis Public Relations” company began
10:40    Events for IDC NY (International Design Center)
14:05    DIFFA (Design Industries Foundation Fighting Aids) events
16:30    Recession and CFDA (Council of Fashion Designers of America) 
23:32    Market Week/Fashion Week
24:36    Fashion show in Bryant Park
25:20    “Organize, Centralize, Modernize”
34:40    Fern’s most favored events
36:12    Start of “Fashion Icons with Fern Mallis at 92|Y”
39:24    92nd Street Y events
39:50    Advice to aspiring fashion professionals


Fern Mallis 
Instagram @fernmallis @92ndstreety 
Twitter @FernMallis @92Y
linkedin.com/in/fernmallis
http://92Y.org/FashionIcons

Mark Testa
https://www.markstephenagency.com
[email protected]
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

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