How to Bridge the Gap b/w Digital World & Live Events with Danny Shaw

In this episode, Mark speaks with Danny Shaw. Danny is an accomplished product strategist, multidisciplinary designer, business strategies, project manager, and a Professor based in New York. Danny helps clients solve and avoid digital problems, which has been critical to event marketers as they move to the digital world. Mark and Danny discuss the pros and cons of the digital space, the importance of tracking analytics, and best practices when planning digital events.

0:50        Danny’s background
4:41        Essence Magazine
6:28        How digital events have evolved from past to present
7:27        Challenges to look out for in digital events
11:05     Why it’s important to know your actual audience vs. who you think they are
12:14     Continuous monitor of feedback and analytics in the digital space
15:00      Best practice with working w/clients
17:13      Essence Music Festival
19:00      How to put on successful events during the pandemic
20:18      Lessons & advice to students in digital space
23:53      Upcoming events: live events in Cloud computing space
24:52      Ways to connect with Danny

Danny Shaw
The Business Grind https://businessgrindshow.com/about-us/
https://www.helloshaw.com
https://www.5linedesigns.com
https://www.linkedin.com/in/dannycshaw 
Instagram @5linedesigns
Twitter @MrPapers

Mark Testa
https://www.markstephenagency.com
[email protected]
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/