Hear How Ford Stays Personal and Current with Dibrie Guerrero

On this episode Mark speaks with Dibrie Guerrero. "Dee" is the Focus Audiences Marketing Communications Manager at Ford Motor Company, where she’s worked since 2004. She is the woman behind many of Ford’s ingenious partnerships, including the 2021 “More than Tough” F1-50 program with DJ D-Nice. Buying a car is such a personal decision, Dee makes sure that Ford’s messaging, events, and partnerships are also personal and human centered.

1:05                 Career path at Ford
3:35                 Typical work week - Marketing Strategies
7:50                 Planning Process working with multiple brands
9:06                 DJ D-Nice “More than Tough”
14:24               Winning “Marketer of the Year” Award 
15:40               Choosing right partners & projects
20:30               Future of experiential “Human-centered design & thinking”
23:26               Vehicle are an extension of your personality
25:39               Essence Festival – Most Memorable Event
30:42               Future of electric car market
33:45               Advice for recent grads
39:48               Connect with Dibrie on LinkedIn


Dee Guerrero
linkedin.com/in/dibrie-guerrero-a084768
https://www.essence.com/essence-festival-2022/
https://www.ford.com
https://fordauthority.com/2021/01/ford-launches-new-2021-f-150-ad-starring-dj-d-nice-video/

Mark Testa
https://www.markstephenagency.com
[email protected]
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

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