4. Becoming Creative to Get More Profit

We all struggle periodically with thinking creatively. This episode will help you understand the basic nature of creativity, how to become more creative, and how to encourage creativity in your organization for the purpose of generating profit-making ideas.

Paul references these books in this episode:

• The Creative Priority by Jerry Hirshberg


• A Whack on the Side of the Head by Roger VonOech


• Drawing on the Right Side of the Brain by Betty Edwards


• Aha! by Jordan Ayan


• How to Think Like Leonardo da Vinci by Michael J. Gelb


• The Artist's Way by Julia Cameron


• The Ten Faces of Innovation by Tom Kelley

Everything is a Remix (free documentary) by Kirby Ferguson