Ron Baker: Transformative Visions for the Accounting Profession | ARC

"I’d rather have questions I can’t answer than answers I can’t question." Accounting ARCWith Donny Shimamoto.Center for Accounting TransformationRon Baker discusses his revolutionary journey in accounting, his challenge to the status quo, and how accountants can lead transformation. MORE Accounting ARC: Angie Grissom: Next Gen Inspo for Accountants | Does Accounting Belong in STEM? | Rose Wang: Where Numbers Meet Strategy and Creativity | TikTok Fraud Exposes Gaps in Financial Literacy | How Accounting Pros Own the Stage in Public Speaking | Greg Kyte: Being a CPA Is Like Being the Marie Kondo of Numbers | Rachel Bashore: A Lawyer's Case for Reinventing Accounting | Beyond the Basics in Ethics Eduction | Bailey Lenart: From Ledger Sheets to Transformational Change | Election Tax Plans: What CPAs Need to Know | Leadership for the Future: Stakeholders, Sustainability, and Strategic Vision |In the latest episode of Accounting ARC, Baker, founder of the VeraSage Institute, shares his insights into the accounting profession’s evolution. A pioneer in value pricing, Baker’s career is defined by a relentless pursuit of better client relationships and innovative business models. “I knew I wanted to be a CPA in high school,” Baker says. This passion led him to a Big Eight firm, but it wasn’t long before he began questioning traditional practices like the billable hour. “The billable hour was a lousy customer experience,” he explains.