Secrets to Going Viral – Jonathan Soto on Cozy with Calinnah

In this episode, I’m joined by digital content creator and social media strategist Jonathan Soto — who also happens to be my behind-the-scenes partner-in-crime. We break down what it really takes to go viral, how consistency and relevancy play a major role, and the importance of planning content ahead of time.

Jonathan shares the strategy behind his viral moments (including a video that hit over 1M views), how he juggles a full-time job with content creation, and his best tips for anyone looking to grow online. We also talk about our FIDM connection and what it’s like working together on the Calinnah brand.