#36 "Provide workers with workspaces closer to their home is today's big need" - A. Kapic, IWG

Alisa Kapic is the VP Sales Northern Europe of IWG, the mother company supervising major Flex and Coworking brands in the world such as Regus, Spaces, Basepoint or Signature.
Nowadays, with 3.400 locations around the world, IWG is by far the biggest provider of flexible workspace solution on the planet. It also was one of the first mover towards a multi-brands strategy in the field of coworking, in order to address the rising different segments one see surfacing in the market, from freelancers to corporates.
Today, has one moves into the post-pandemic times, the work culture is embracing the models employees have experienced during the lockdownin a more sustainable way. And one of the main challenges to be addressed by employers is to provide workspace solutions for their workers located closer to their homes.