Build Better Beta (Ellen Finkelstein)

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Ellen Finkelstein is the founder of Change the World Marketing, a company that helps experts learn to share their knowledge through online products and courses. After using her own four-point process successfully for years, she decided to teach others how to do the same.

     In this episode, Danny, Abe and Ellen cover a lot of ground from initial idea to launch, honing in on a framework for simple but clever beta testing. If you’re looking to create a new course or a new iteration of an existing one, this episode will get your creative juices flowing.

In this episode we discuss:

• Ways to help course participants implement and apply what they’re learning.
• Coaching participants through time management and making progress on the course.
• Creating a course from the perspective of participants' lives and schedules.
• Smart ideas for piloting a course.
• Danny and Abe’s debrief.

“The unusual part of it was how I tested my course, not the actual course itself.”
– Ellen Finkelstein
Guest Bio:
Ellen Finkelstein is a teacher, coach and recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. Her articles have appeared in numerous magazines, newsletters, and blogs.

     She is a PowerPoint MVP (one of only 18 in the United States) with a Microsoft award for experts who contribute to the user community. Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics.

     She also teaches speakers, writers, and experts to get their Knowledge out to the world with a knowledge-based online business at ChangeTheWorldMarketing.com.

Resources or websites mentioned in this episode:

• Mirasee
• Ellen’s website
• Ellen’s LinkedIn

Credits:

• Guest: Ellen Finkelstein
• Hosts: Danny Iny & Abe Crystal 
• Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Assembled by: Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely

     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Bossa BB

Artist Name(s): Marie

Writer Name: Chelsea McGough

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace

Artist Name(s): Shimmer

Writer Name: Matthew Wigton

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights

Artist Name(s): Chelsea McGough

Writer Name: Chelsea McGough

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript:  Build Better Beta (Ellen Finkelstein)  coming soon

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