Turning Down the Heat Part 2: It's Time to Kick Some Ass

Max Thaysen/Climate Action Network - When filmmaker Jon Cooksey talks about kicking ass in his frog-boiling film, he's referring to the application of pressure, embarrassing, shedding light on the people and institutions that are doing bad things. He points to the fact that we have massive access to video and publishing resources, so we can be ass-kicking youtube stars (or tiktok if that's your jam). 

The theory is, if businesses or politicians get bad press coverage, they will change their ways because they have strong self-preservation instincts.  And the opposite may be true: if no one is paying attention, then many of these people will do whatever they can get away with. 

The enemies of fairness, safety and progress would have us believe that this is basically 'clicktivism': the act of doing activism online. This term is used in a derogatory way, as in, "It's online, it's not 'real' so it can't have an impact, right?" 
Well... wrong. And I can prove it.