Drive Sales and Marketing Success with AI and Academic Theory

As co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy. Lee, a former professor at Cornell’s SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices in this episode of the Cornell Keynotes podcast from eCornell.

In conversation with host Chris Wofford, Lee explores:

• The importance of prioritizing customer and stakeholder outcomes
• AI applications for customer lifetime value and customer-based corporate valuation
• How AI can help workers map their days
• Time freedom gained from AI
• The future of AI agents and possibilities of AI org charts
• Differences between smart AI and wise AI
• Personalized AI that knows you
• Sales and marketing pain points that can be addressed with AI
• Opportunities for AI to guide corporate leaders as external consulting firms do
• Retrieval-Augmented Generation (RAG) systems
• Mental modeling of what’s important — and what’s not — in accomplishing work tasks
• How AI frameworks could be used for eCornell learners

Discover the latest best practices for AI in eCornell certificate programs:

• Designing and Building AI Solutions
• Generative AI for Productivity
• AI Strategy
• AI for Digital Transformation
• Applied Machine Learning and AI

Additionally, Clarence Lee is an author of five marketing certificate programs:

• Marketing AI
• Digital Marketing 360
• Growth Marketing
• Integrated Marketing 360
• Digital Marketing

Learn more about Lee on his website and get the latest updates from his company at eisengard.ai.

Books and authors mentioned in this episode:

• “Principles” by Ray Dalio
• “How Brands Grow” by Byron Sharp
• “Tribe of Mentors,” “Tools of Titans,” and “The 4-Hour Workweek” by Tim Ferriss

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