Intersection of Branding and Real Estate

The most innovative executives in corporate real estate are finding new ways to add value to the bottom line by activating the real estate portfolio as a means to drive core operations and marketing strategies. Expressing the brand into the CRE portfolio provides a continuity of experience and measurable value. Today real estate executives must go beyond the concept of cost reduction and focus on value creation by aligning the organization's core competency and marketing strategy with the objectives of the CRE department. This program will discuss Procter & Gamble, NII Holdings (Nextel Latin America) and Mercedes' dependence on real estate to deliver the brand strategy to drive business performance.

Speakers:
• Alexis Katz, Environments Design Manager, Procter and Gamble
• Mary Frances McGuiness, Vice President Brand Marketing & Communications, NII Holdings
• Julie Seitz, Director, Workplace 2020, The Coca-Cola Company

Moderator:
• Adam Cook, Vice President, Project & Development Services, Jones Lang LaSalle