Impressions are important whether it is your first interview, first date, first day at a new job, or as a new company entering the market. In all of the scenarios above, one thing is the same across each; first impressions go a long way either good or bad. So wouldn't you work as hard as possible to make sure your message resonates with all stakeholders involved. For the Geothermal industry, although not a new industry is at a crucial turning point where messaging will be key in engaging potential customers, investors and maybe most importantly the community. I had the absolute pleasure of sitting down with Kristina Hagstrom-Ilievska, CMO for Baseload Capital and is honestly leading the way in this arena and doing some amazing things for the future of the industry.
Baseload Capital
Kristina Hagstrom-Ilievska
https://www.linkedin.com/in/kristinahagstr%C3%B6milievska/
Kristina's Book Recommendation
How to win friends and Influence People by Dale Carnegie
JRG Energy
CORE Knowledge
https://www.linkedin.com/company/core-geothermal/
Nick Cestari