The Unspeakable Power Of Envy

Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people.

That emotion is: Envy.

It’s controversial, because there are so many prohibitions against it.

We’ll talk about those today.

But it’s also widespread, from solopreneurs to marketing from the largest corporations in the world. Some observers have suggested, for example, that Apple is expert in making its products objects of aspirational desire by creating envy, subtly, in its ads.

We have a lot more examples of envy in marketing, some of them very concrete, in today’s show.

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