061: Quick Copy Tip: The Polarization Edition - ONE Takeaway From Exclusive Mastermind in Orlando
- Author
- Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher, Marketing Co
- Published
- Sun 26 Feb 2017
- Episode Link
- https://copythatpops.libsyn.com/061-quick-copy-tip-the-polarization-edition-one-takeaway-from-exclusive-mastermind-in-orlando
Have you been thinking whether you should 'get personal' in your business? With your brand?
You need to.
In this episode, I go out on limb and share some *truly* personal opinions about controversial issues.
After attending an amazing (private & elite!) mastermind a couple weeks ago, it was solidified in my mind that we want to repel some people. We want to share authentically. Polarization actually brings others in closer.
A few exciting highlights include:- Stories are at the root of human communication.- I share personal stories (and strong opinions) with you today...this is a first!
