022 - Quick Copy Tip: #StayStrong Edition
- Author
- Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher, Marketing Co
- Published
- Mon 29 Aug 2016
- Episode Link
- https://copythatpops.libsyn.com/022-quick-copy-tip-staystrong-edition
Active and passive voice? [1:31] Why is the active voice so much better for copywriting? [2:47] "An active sentence is when the subject of the sentence is doing the action." - Laura Petersen "Writing in the active voice helps you sound more confident and clear in your communication." - Laura Petersen
