020 - Landing Pages, Subscription Boxes, and Serial Entrepreneurism - Oh My! with Heidi Koffman
- Author
- Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher, Marketing Co
- Published
- Tue 16 Aug 2016
- Episode Link
- https://copythatpops.libsyn.com/020-landing-pages-subscription-boxes-and-serial-entrepreneurism-oh-my-with-heidi-koffman
Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman.
- How she introduces herself at a networking event [2:17]
- Her background and her reason for becoming a flight attendant [3:02]
- How she started Hippie Hobby [6:32]
- How Hippie Hobby approaches influencer marketing and lead generation [13:35]
- Her approach to automation with Hippie Hobby [22:58]
- Why she loves Infusionsoft [32:13]
- How a Lead Magnet tripled one of her businesses [36:53]
