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Copy That Pops: Writing Tips and Psychology Hacks for Business - Podcast

Copy That Pops: Writing Tips and Psychology Hacks for Business

Let's nerd out where writing, psychology, and business success overlap!

On this show, we look at how to ethically apply psychological principles of persuasion.

You'll learn compelling copy tips to improve your writing of all lengths for biz.

And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.

Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.

~ Click "subscribe" so you never miss an episode!

Entrepreneurship Writing Business How To Education Psychology Marketing
Update frequency
every 9 days
Average duration
29 minutes
Episodes
230
Years Active
2016 - 2025
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217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]

217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]

Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )

Live, no prep, and fully recorded (video in shownotes here below too), I talk with Laure…

00:43:27  |   Mon 19 May 2025
003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes

003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"

Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an …

00:08:42  |   Wed 07 May 2025
228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA

228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA

Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works.

First interview with Jona…

00:37:11  |   Mon 02 Dec 2024
227: Live Blog Consult: Helpful Advice to Improve Your Writing (with Eric Piccione of Financial Freedom and Me)

227: Live Blog Consult: Helpful Advice to Improve Your Writing (with Eric Piccione of Financial Freedom and Me)

Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! 

With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!)…

01:44:33  |   Tue 19 Dec 2023
226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word

226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word

Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word

Want to create more podcasts fast and with help? Maybe you want to create a show where y…

00:03:33  |   Tue 19 Dec 2023
225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura

225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura

Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies

I had so much fun with this project and learned a lot about t…

00:07:14  |   Thu 30 Nov 2023
224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!)

224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!)

Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies…

00:38:06  |   Thu 05 Oct 2023
223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple

223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple

Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to rev…

00:59:11  |   Wed 19 Apr 2023
222: ChatGPT - How to Write Great Content with AI (Part 3: Books)

222: ChatGPT - How to Write Great Content with AI (Part 3: Books)

Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak…

00:24:29  |   Tue 21 Feb 2023
221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts)

221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts)

Can we use ChatGPT to write social media posts in seconds? Yep, we sure can!

AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur…

00:33:08  |   Fri 17 Feb 2023
220: ChatGPT - How to Write Great Content with AI (Part 1: Blogs)

220: ChatGPT - How to Write Great Content with AI (Part 1: Blogs)

ChatGPT is all the rage these days -- but how do you use it and other AI tools as a writer or entrepreneur to create compelling written content that helps you make more money online?

This episode is …

00:28:48  |   Tue 31 Jan 2023
219: Audiobooks - How to Create One for Audible, Amazon, and iTunes (Part 1) - Plus Help Me Cast a Voice Actor!

219: Audiobooks - How to Create One for Audible, Amazon, and iTunes (Part 1) - Plus Help Me Cast a Voice Actor!

I have a confession to make.

Even though I love listening to audiobooks and I’ve been in the podcasting world since 2015, I’ve never actually created an audiobook for myself or for a client!

Did you …

00:18:08  |   Mon 05 Sep 2022
218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman

218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman

What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working p…

01:01:35  |   Thu 28 Jul 2022
216: How to Sell 1 Million Books in 24 Hours [A Gary Vee and NFT Case Study]

216: How to Sell 1 Million Books in 24 Hours [A Gary Vee and NFT Case Study]

On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity t…

00:13:33  |   Tue 21 Sep 2021
215: Less is More Quick Copy Tip with 2 Copy Editing Examples

215: Less is More Quick Copy Tip with 2 Copy Editing Examples

Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:

  1. French philosopher and mathematician Blaise Pascal famously wrote: …
00:04:59  |   Tue 13 Jul 2021
214: Narrative Arc Framework to Help You Write Better Stories

214: Narrative Arc Framework to Help You Write Better Stories

Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspirin…

00:06:50  |   Fri 02 Oct 2020
213: Author Panel: 4 Bestselling Book Authors Answer Questions About Self-Publishing, Amazon Book Launching, and How You Can Write a Book Quickly Too (Featuring Adam Schaeuble, Tamar Medford, Aimee Carlson, and Kelsey Henry)

213: Author Panel: 4 Bestselling Book Authors Answer Questions About Self-Publishing, Amazon Book Launching, and How You Can Write a Book Quickly Too (Featuring Adam Schaeuble, Tamar Medford, Aimee Carlson, and Kelsey Henry)

Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your bra…

00:52:33  |   Tue 11 Aug 2020
212: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki

212: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki

Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand,…

00:49:09  |   Tue 21 Jul 2020
211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney

211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney

Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world t…

00:52:34  |   Tue 26 May 2020
210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]

210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]

Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!

This is a replay of a really terrific group Zoom call that my biz bestie Allison Mel…

01:16:22  |   Mon 18 May 2020
Disclaimer: The podcast and artwork embedded on this page are the property of Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher, Marketing Co. This content is not affiliated with or endorsed by eachpod.com.