How AI is Changing Marketing: Strategy, Copywriting & Real Talk - John McIntyre

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John McIntyre — founder of Drop Dead Copy, long-time marketer, and copywriting expert — unpacks how AI is changing everything in copywriting, marketing, and business.

We cover how John uses ChatGPT every day (from voice-to-text prompts to automating Instagram carousels). 

John talks about why effective marketing still comes down to knowing:

1) What you want (i.e. what your goal is). 

2) What good marketing + copywriting looks like

We also talk about why prompt writing is becoming the most important skill in the new AI era.

This episode has lots of practical tips plus a philosophical deep dive on creativity. Learn how to future-proof yourself as a marketer in an AI-driven world.

Whether you're using AI for client work, brainstorming, life admin, or as a therapist, John's insights will help you use these tools better, faster, and more creatively.

Connect with John: Drop Dead Copy

Have questions or want help with your marketing? Email me here: [email protected]

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