1. EachPod

What are marketers' investment priorities as 2024 winds down?

Author
MarTech.org
Published
Wed 09 Oct 2024
Episode Link
None

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. 
 
Host: Mike Pastore, Editorial Director, MarTech 
Guest: Juliette Aiken, CMO, Ditdigital

This podcast is produced by MarTech, a Third Door Media property.

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