Conversations with Good Humans
When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever.
More about Catherine: Catherine is the founder and CEO of the Good Humans Growth Network™ which comprises communities of extraordinary people who create healthy businesses. She is an entrepreneur, community facilitator, sales professional, and author.
Catherine founded the How Good Humans Sell Community to complement her book, How Good Humans Sell: The Proven Path to B2B Sales Success*, in which she combines best sales practices with psychology principles.
Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing-trained.
- Update frequency
- every 7 days
- Average duration
- 22 minutes
- Episodes
- 32
- Years Active
- 2022
Colleen Stanley- Emotional Intelligence in Selling
Colleen Stanley, sales trainer and author of the great book called Emotional Intelligence for Sales Success is our guest for this episode. Colleen's sales training is unique because she focuses speci…
Bonus Episode 2- Dana Williams
My Podcast Producer, Jolly Dixon, joins me to talk about our big take-aways from Episode 15's conversation with my friend Dana Williams. If you haven't heard that conversation yet, This Cliff's Notes…
Liz Heiman- Beliefs in Selling
What starts out as a discussion of habits in sales, turns into a masterclass on complex B2B sales.
My guest on Conversations With Good Humans is sales consultant and expert Liz Heiman. Liz grew up in …
Tuesday Tip 13- A in B.E.A.R. Sales Sequences
If you're building the positive beliefs about sales, you're starting to look for ways to put those beliefs into practice by actually doing sales like a good human. What does that look like? In this e…
Drew Bird- Emotional Intelligence
Today on Conversations with Good Humans I'm talking with Drew Bird, emotional intelligence trainer, expert, and the author of the great book (that I've read twice!) called the Leader's Guide to Emoti…
Tuesday Tip 12 A and R in BEAR
Sometimes people set goals that are too low because they're not actively practicing thinking about their new identity. They're not moving towards something. Every single human being is capable of tak…
How to Show Empathy in the Sales Process
Empathy. What does that word really mean?
I wonder how many times you’ve heard the word used and you’ve nodded along but not really grasped what it is or why it matters?
Today on Conversations with G…
Tuesday Tip 11- A in B.E.A.R.- Revenue Generating Activities
Entrepreneurs and first time sellers have a lot to manage. In this podcast, I help you determine which activities generate revenue so that your time and resources aren't spent unwisely.
If you enjoy t…
Meg Rentschler- Clarity for Coaching
Mentor, coach, or therapist? Sometimes it's a challenge to know what help is best as you're moving forward. Meg Rentschler, mentor to coaches, professor of coaching at the University of Texas at Dall…
Bonus Episode- How Kevin Freidberg Gets a High Conversion Rate
Our first Bonus Episode! My Podcast Producer, Jolly Dixon, joins me to talk about our big take-aways from Episode 21's conversation with my friend Kevin Freidberg. If you haven't heard that conversat…
Tuesday Tip 10- A in B.E.A.R- Action
We've made it to the A in B.E.A.R.! The A is for Action which is what a lot of salespeople really want to know about. We sometimes believe that if someone just tells us their steps and exactly what t…
Kevin Freidberg- Lead Generation and Qualifying
Do you struggle with generating leads and then determining if it's good for you to work together? My friend Kevin Freidberg and I met through StoryBrand. He's a Good Human who sells. But the way Kevi…
Tuesday Tips 9 E in B.E.A.R.- Emotions
The E in B.E.A.R. stands for emotions. Whether we're aware of it or not, emotions are predictors of what we do in sales. If we interpret feelings as negative, we'll avoid doing the things that make u…
Rick Janezic- Hiring For Sales
In this episode, Catherine and her fellow Clubhouse moderators, Keith Rozelle, Russ Stalters, and Yoram Stone get to chat with Rick Janezic, founder and CEO of StrikeZone Sales Systems. Rick is a fra…
Tuesday Tip 8- E in BEAR- Priming
Priming is a powerful tool you can begin to use today to change what you do in sales for the better. It is a way to reframe negative beliefs and emotions. In this short Tuesday Tip episode, I'll shar…
Five Steps to Stand Out From the Crowd
I'm doing something a little different in this episode. I got some encouraging feedback about an email I sent this week and I wanted to dig a little deeper into the topic on this platform. It's not a…
Tuesday Tip 7 E in B.E.A.R.- Notice and Name
Have you ever felt physical symptoms before you had to reach out to a potential client? You're in good company. Many salespeople do. However, that feeling may be keeping us from doing the work that b…
Dana Williams- Selling with your Strengths
In this episode, Catherine is talking with Dana Williams, Clifton Strengths coach, and the developer of the Strengths Journal. Dana is equipped to help people understand themselves better so they can…
Tuesday Tips 6 B in B.E.A.R. pt 2- Deservingness
The B for Beliefs in the B.E.A.R. model has lots of implications for us in sales. In this episode, we'll talk about what we believe we deserve to enjoy in life and our sales work. It'll get a little …
Dr Ryan Brown- Fixed vs Growth Mindset
In this episode, I'm talking with Dr. Ryan Brown, managing director for measurement at the Doerr Institute for new leaders at Rice University in Houston, Texas. What it means is that Ryan measures th…