Matt Heinz | How Conversational Marketing Helps Drive Audience Engagement

On this week’s episode of Conversational Selling, we sit down with special guest Matt Heinz. Matt is the President of Heinz Marketing, which focuses on B2B sales and marketing based on buyer insights and market-driven best practices. He is also the host of a weekly podcast, Sales Pipeline Radio. He is also a prolific author, nationally recognized, award-winning blogger, and dynamic speaker, known for his keen insights and actionable takeaways.

“I think, first of all, it's just being willing to write and talk the way that you would if you were in front of someone in a casual format. There's an awful lot of our marketing that, if we look at it and think about it, and if we're honest about it, is us trying to get a message across to a prospect. It’s us trying to say something that we want to say. That is a one-sided conversation, it is technically not a conversation, but it is. I think if you can have a two-way conversation that, if you're the seller, is really focused on what the prospect wants, what the buyer wants, what they're looking for, you're much more likely to get the engagement you want,” says Matt about the nuances of conversational marketing.

We chat about Matt’s podcast and how it has helped his business, as well as:

• The nuances of conversational marketing
  
  


• How sales and marketing have changed post-pandemic
  
  


• What’s keeping him optimistic about the future of marketing
  
  


• How a clear, concise, and informal message can boost your marketing results
  
  


• And more