Laurel Bernstein | How Active Listening Can Help You Sell More Effectively

On this week’s episode of Conversational Selling, we sit down with Laurel Bernstein, Founder and President of Laurel Bernstein and Associates, a consulting and training firm providing performance and leadership skill training for business professionals. Laurel has an extensive background as a facilitator and trainer and aims to be able to help and advise business owners on their business models and team development.

“I spent the first 25 years of my life as a painfully shy person; in groups I rarely had anything to say. But, I started to study listening skills and learned that you don't have to be born a good listener, it's actually a skill you can learn. So, I became a student of listening, and as a result, I would hear and observe things that people didn't even realize. I realized that I knew a lot more about what was going on in a room than the people who were participating,” says Laurel.

We chat about what sets Laurel apart from others in her field, as well as: 

• How active listening can help you sell more effectively
  
  


• Her tips for keeping sales skills sharp
  
  


• Why every conversation is a negotiation
  
  


• What makes someone successful in sales
  
  


• And more