Jose Palomino | Cracking the Code for Revenue Growth

Business owners often struggle to connect their strategy, marketing, and sales efforts. Understanding how opportunities convert into revenue, diagnosing, and removing obstacles preventing the flow of opportunity into revenue is the expertise of our special guest this episode. Jose Palomino is the Founder and CEO of Value Prop and the developer of the Revenue Throughput System. For over 15 years, Jose has been giving companies a high-level view of their business, a clear game plan, and explosive revenue growth.

Jose is a true strategy wonk who is driven to help smaller, owner-led companies crack their revenue code, find the patterns of growth in their business, and reproduce them for greater success. In our conversation he goes into depth on:

• Why connecting strategy, marketing, and sales is a challenge


• The importance of evaluating the “way things have always been done”


• Asking, “what is within your power to improve?”


• How his Revenue Throughput System works


• And so much more…

Whether you are B2B or B2C, in manufacturing, service, or insurance, Jose has insights that will help. If you are looking to grow revenue with a purpose and are ready to see results in 90 days, this is the episode you want to hear!