Jessie van Breugel: LinkedIn: Connect & Convert

About Jessie van Breugel: Jessie is the Founder of Realigned Coaching creator of "Brand Yourself as A Creator: The Ultimate Guide and The Branded Creators Community. Co-founder of Build Your House Club, a vibrant community of creators to clarify your message, produce consistent value, & grow your audience. He views himself as a visual copywriter, using words and design to share his message. His vision is to bring wisdom to everyday life and inspire others to live on their terms—currently, 3x Top Writer on Medium in Inspiration, Social Media, and Entrepreneurship. A former employee of one of Europe's hottest tech unicorns turned digital creator. He is building his business at the crossroads of writing, visual design, product management, and digital marketing. Check out the latest episode of our Conversational Selling podcast to learn more about Jessie.

 

In this episode, Nancy and Jessie discuss the following:

• How to make the most out of LinkedIn.
• Master the art of selling on LinkedIn without sounding too pushy.
• Understand how building connections on LinkedIn can lead to successful sales.
• Explore why the term 'sales' often has a negative perception.
• Determine the ideal posting frequency on LinkedIn for optimal results.
• Gain insights into the algorithms that LinkedIn uses to block certain accounts.
• Avoid common mistakes when creating content on LinkedIn to enhance engagement.

Key Takeaways: 
 

• You never know who's watching on LinkedIn because people are scrolling the feed and waiting for that message or content to help them act.
• Sales has a negative connotation because people often think about the door-to-door salesman or woman, car sales dealers, etc.
• To sell your stuff to your audience, people need to see it. That's why reactions are essential.
• A lesson that I learned over time is that you want to let a post-run for a few days because if a post does well, even a week later, it could still reach new people.
• I am like, "Hey, educational content is great, but move towards more authority-building content, and then we can transform it into lead-generating content."

"I would say the traditional thinking of LinkedIn is that it's still a place where people share updates about new jobs or certain company updates. I had that too out of sight till about three years back, but I also figured out that LinkedIn is still the number one business platform in the world. And as we see with all the content platforms, like the social media platforms, there is a big drive towards content creation. I started writing online, and at a certain point, I wondered why not go to LinkedIn. Because as I just said, there are so many decision-makers, potential people watching there waiting for that, waiting for the call to action also say." – JESSIE

"One of the frameworks that I heavily use for myself and my clients is the acronym FODOFs. It stands for fear, objections, desire, obstacles, and frustrations. Of course, we don't want to always use them all in one piece of content, but by strategically using each for a specific type of content, we can show our audience or our prospect that we understand them." – JESSIE.

 

"I hear that perspective, and I would say earlier on in my career, I also had this notion that selling is bad or self-promoting is bad. So, I had to debunk that for myself. And now I believe that if you genuinely know that you, your service, or your product is helping your audience or your clients, it's almost a disservice not to tell them about it because I know I solve a very hot topic, like lead generation on LinkedIn. And I know that I help a lot of people with that. Like if I look at my clients' results, I'm helping them get more business. I'm helping them make more money. So sure, like I'm selling to my audience, but I also know that the right people were like: "Hey, this really helps me!". And I think that's for all of us. Like if we know that because that's what entrepreneurship at its core is, right? It's like, someone has a problem, someone else has a solution, and it's either a service or a product that helps them get from A to B." – JESSIE.

 

Connect with Jessie van Breugel:

• LinkedIn: https://www.linkedin.com/in/jessievanbreugel/
• The Creator Academy:https://www.premiumleadsystem.com/training-hub
• Realigned Coaching:  https://realigned.carrd.co/

Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/
  

Connect with Nancy Calabrese: 

• Twitter: https://twitter.com/oneofakindsales
• Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/
• Website: https://oneofakindsales.com
• Phone: 908-879-2911 
• LinkedIn: https://www.linkedin.com/in/ncalabrese/
• Email: [email protected]