Debbie Allen: Using Your Expertise to Develop Brand Domination

About Debbie Allen: Debbie has built and sold 6 million-dollar companies in diverse industries and has been an entrepreneur since the young age of 19. Today, she is known as The Market Positioning Expert by supporting her clients in developing brand domination around their expertise. Debbie works with small business owners, entrepreneurs, coaches, speakers and experts in many different niche markets. 

Debbie has been a professional business speaker for over 25 years and has presented before thousands of people in 28 countries around the world. She is an award-winning entrepreneur and bestselling author of 9 books including her newest books The Highly Paid Expert and Success Is Easy published by Entrepreneur Press. 

Her expertise has been featured in dozens of publications including a regular featured expert with Entrepreneur Magazine. Additional media includes Forbes, Washington Post and USA Today.
 

In this episode, Nancy and Debbie discuss: 

• Renewing yourself constantly 
• Monetizing your brilliance 
• Becoming an expert
• Developing your expertise 

Key Takeaways: 

• Life consists of constantly renewing yourself, making yourself better or making yourself different in order to fit your current situation. It’s important that all throughout, you are carried by your passion. 
• Some people are very brilliant and good at what they do but they don’t know how to monetize that brilliance. It often takes a coach for someone to truly realize their potential. 
• Find what’s unique about you and strive to achieve an expert status in that niche. Being an expert automatically gives you a lot more credibility and trustworthiness.
• Developing your expertise and your uniqueness takes an investment of time, money, and effort - but the pay-off is huge. 

“If you don’t have at least a side hustle, some kind of online business for yourself, you need to rethink it because this is where the world is going, this is where financial freedom is…” - Debbie Allen

Connect with Debbie Allen:

 Twitter: https://twitter.com/debbieallencsp

 Facebook: https://www.facebook.com/DebbieAllenInternational

 Website: https://debbieallen.com/

 Podcast: https://feeds.feedblitz.com/debbieallen

 YouTube: https://www.youtube.com/user/dallen7001

 LinkedIn: https://www.linkedin.com/in/debbieallenspeaker

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Connect with Nancy Calabrese: 

 Twitter: https://twitter.com/oneofakindsales

 Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

 Website: https://oneofakindsales.com

 Phone: 908-879-2911 

 LinkedIn: https://www.linkedin.com/in/ncalabrese/

 Email: [email protected]