Wendy Weiss | Improving Your Cold Calls Using the Performance Model

On this week’s episode of Conversational Selling, we speak with special guest, Wendy Weiss. Wendy is a speaker, sales trainer, and coach, known as the Queen of Cold Calling, and is recognized as a leading authority in lead generation, cold calling, and new business development. She helps her clients speed up their sales cycle, reach more prospects directly, and generate more sales revenue. She is also the author of several books, including Cold Calling for Women and The Sales Winner’s Handbook.

Wendy says, “Eight months ago, it was possible to walk into a business and have a conversation. There were all sorts of channels that people could use to reach out to prospects, then get in their car and go see them, but none of that is possible right now. The phone is really the one avenue that we have. It's direct, it's personal, and it makes a human to human connection that you don't get in an email or a Facebook ad.”

We chat about the importance of cold calling during the pandemic, as well as: 

• The performance model and how it affects sales
  
  


• Learning to avoid creating objections
  
  


• The 3X Appointments Program
  
  


• Micro-targeting
  
  


• And more