Curt Mercadante | Building Trust and Confidence with Brand Authority

On this week’s episode of Conversational Selling, we speak with special guest, Curt Mercadante. Curt ran the innovative seven-figure advertising agency, Gravina Public Strategies, for twelve years before offering branding and business consulting directly to entrepreneurs as the Founder of Merc Enterprises. He is also the bestselling author of Five Pillars of Freedom Lifestyle and host of the Freedom Mindset Radio Podcast. 

Curt encourages business owners to listen more and talk less. We chat about creating an impact story to be memorable to clients by focusing on how they will be affected by what you offer. 

We discuss attracting your ideal customers, as well as:

• Authority brand vs. Commodity Brand
  
  


• Becoming a valued, trusted advisor
  
  


• Your product or service is unique because you are
  
  


• Turning likes, follows, and views into leads
  
  


• The four pillars of the Authority Brand 
  
  


• And more