Consent, Compliance And Conversational AI: Marketing's New Reality: Nitin Seth, CEO & Co-Founder, SMS Magic & Conversive

Join us on The Super CMO Show, where we delve into the world of marketing with a special focus on consent-driven marketing, marketing skills needed in the future,  life lessons on personal development, excellence, and mastery with Nitin Seth, a renowned expert in the field of marketing, AI and technology. 

In this episode, Nitin shares his valuable insights on how to achieve consent-led marketing success for brands. He also shares his experience on lifelong learning, career development, and professional excellence. 

As a seasoned executive with a strong background in marketing and technology, Nitin offers unique perspectives on building successful brands, particularly in the Indian startup ecosystem. He also touches upon the importance of digital transformation, AI, and leadership lessons for entrepreneurs, founders, and CEOs. Tune in to learn how to Be Extraordinary and take your career to the next level with Nitin's expert advice on marketing skills, personal growth, and entrepreneurship.

In this episode, Nitin Seth, CEO of SMS Magic & Conversive, reveals how strict privacy regulations like GDPR and TCPA are forcing marketers to completely rebuild their customer engagement infrastructure around sophisticated consent management and AI-powered channel orchestration.  Most provocatively, Nitin argues that traditional mass-market branding is dead—replaced by direct customer experience and real-time engagement that requires marketers to master database marketing, social media management, and AI-driven personalization to survive in this privacy-first future.

About Nitin Seth:
Nitin Seth is the CEO & Co-Founder of SMS Magic & Conversive. 

5 Key Takeaways for Marketers:
1. Privacy Compliance Is Now Table Stakes, Not Optional
2. Consent Management Requires Sophisticated Digital Infrastructure
3. AI-Powered Channel Orchestration Is Replacing Single-Channel Thinking
4. Conversational AI Will Transform Brand Engagement Architecture
5. Traditional Branding Is Dead - Direct Customer Experience Is King

Timestamps
00:04:22 - 00:05:42 From IIT Engineer to Marketing Tech CEO: Nitin's Journey
00:05:42 - 00:08:37 Why Privacy-First Marketing Is Now Essential for Every Brand
00:08:38 - 00:10:45 Privacy Laws Then vs Now: What Changed for Marketers?
00:10:45 - 00:13:53 The Compliance Landscape: US vs European Marketing Rules
00:13:53 - 00:17:41 How Brands Actually Handle HIPAA and Privacy Compliance
00:17:41 - 00:20:49 What Every Marketer Must Know About Privacy Compliance
00:20:49 - 00:25:47 What Is "Consent" and Why It Matters for Your Marketing
00:25:47 - 00:30:22 Building Customer Preference Centers That Actually Work
00:30:22 - 00:34:36 How AI Can Make Privacy Compliance Easier (Not Harder)
00:34:36 - 00:39:49 Channel Orchestration: The Future of Customer Engagement
00:39:49 - 00:43:11 From Search to Conversations: How Customer Behavior Is Changing
00:43:11 - 00:47:32 Will ChatGPT Kill Google Ads? The Future of Lead Generation
00:47:32 - 00:48:58 How Conversational AI Will Transform Customer Experience
00:48:58 - 00:55:40 Building Brand-Specific AI Without Losing Customer Data
00:55:41 - 00:59:10 The New Marketing Architecture: Privacy + AI + Personalization
00:59:10 - 00:59:56 Essential Skills Every Marketer Needs for the Privacy Era
00:59:56

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