1. EachPod

081 | Struggling to create a long-form content calendar that aligns with business goals and drives revenue?

Author
Michele Duwe | Content Marketing Coach, Content Management & Organization
Published
Wed 31 Jul 2024
Episode Link
https://ContentSystemsforGrowth.podbean.com/e/081-struggling-to-create-a-long-form-content-calendar-that-aligns-with-business-goals-and-drives-revenue/

Creating a Revenue-Boosting Content Calendar for Wellness Coaches


In this episode, Michele provides strategies for health coaches to create a long-form content calendar that aligns with their business goals and drives revenue. She defines long-form content and explains the importance of consistency in content creation. Michele discusses setting up content pillars that align with promotional strategies, organizing a content calendar, and planning content over different time cycles. Practical tips such as refreshing old content, setting clear goals, and utilizing tools like Trello or Google Drive for organization are highlighted. Michele emphasizes the need for content to nurture an email list and build towards business offers. The episode includes best practices for maintaining a consistent schedule and adapting strategies based on analytics to optimize content performance.


00:00 Introduction: Aligning Your Content Calendar with Business Goals

00:42 Understanding Long-Form Content

01:43 Defining Your Content Pillars

03:56 Scheduling and Consistency Tips

05:39 Aligning Content with Promotional Strategies

06:38 Creating a Content System

07:17 Refreshing and Repurposing Old Content

08:44 Practical Steps for Implementation

09:18 Best Practices for Effective Content Calendars

14:10 Conclusion and Final Thoughts


LINKS:


Link to the blog post: https://misstask.com/align-content-calendar-promotional-calendar


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