012 | From Free to Paid: How to Repurpose Existing Content into a Profitable Stepping Stone
- Author
- Michele Duwe | Content Marketing Coach, Time Management & Organization
- Published
- Wed 26 Apr 2023
- Episode Link
- https://ContentSystemsforGrowth.podbean.com/e/from-free-to-paid-how-to-repurpose-existing-content-into-a-profitable-stepping-stone/
Before we dive In today’s episode, we dive into repurposing free content that you’ve already created into a tiny paid offer or tripwire. Let me share a story with you. When I started my online business, I struggled to profit. I created tons of free content on my blog and various lead magnets or free offers. But I wasn’t getting a return on my investment, or it felt that way anyways.
And I was really starting to feel discouraged and frustrated. That's when I stumbled upon the concept of repurposing my content.
I stumbled upon this before repurposing was such a buzzword
in the online business industry.
Instead of constantly creating new content. I realized I could transform my existing content into something I could sell. This free content had already proven to be an asset to my clients by repurposing the free content into a tiny offer. I knew without a doubt that it would provide value.
And I no longer felt like I had valuable content just sitting out there, not being used as a resource for my business.
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