Jeffrey MacIntyre: Orchestrating Personalized Content Experiences

Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well.

Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect.

https://ellessmedia.com/csi/jeffrey-macintyre/