Stop. Stop being so efficient and productive. And instead, choose to be effective. And when you do this, you're using the Pareto Principle or the 80-20 rule. Find out why choosing the right customers and clients usually beats finding any and all customers and clients on this episode

In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.

Learn more below

• For just $95, get 10 content pieces from a single video podcast - here!
• B2B Playbook's Demand Gen Course
• The B2B Playbook with George & Kev

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