Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
- Update frequency
- every 4 days
- Average duration
- 22 minutes
- Episodes
- 108
- Years Active
- 2023 - 2025
108 - How "Authentic" Should You Be Online? (It Depends On You)
How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends.
This solo episode is all about being authentic on social media. I share some insig…
107 - Camera Angles That Help You Connect (Not Turn Your Audience Off)
Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important.
And that doesn't only mean you …
106 - Presentation Secrets From a Professional Speaker Coach
Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a ke…
105 - The Easy Way to Stay Visible on Video (On or Off Camera)
Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B…
104 - How to Make ChatGPT Content Sound Like a Human (You)
Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear,…
103 - How to Create Scroll Stopping Carousels for LinkedIn
Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral …
102 - Must Have Recording Gear For Content Creators (Desktop and Phone)
Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio befor…
101 - How You Can Create 10 Videos In A Day (Without The Stress)
Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress an…
100 - How To Keep Posting Video (Even When Life Get In The Way)
Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation.
It’s not about doing more. It’s about…
099 - Stop Overthinking Your Short Videos: Here’s What Actually Matters
If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do.
In …
098 - 10 Game-Changing ChatGPT Prompts To Get You Better Results
If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly h…
097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)
Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really…
096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020
If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years a…
095 - How To Build (And Monetize) Your YouTube Channel
If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when …
094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships
LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business rel…
093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them)
Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistake…
092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No
Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how sayi…
091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant)
Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated.
And the good news? You don’t need a wardrobe overhaul…
090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process)
Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frust…
089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently)
If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from…