The Hidden Power of Underdog Markets (and How to Lead Them) - Business Creator Club Special
- Author
- BIZBROS
- Published
- Thu 03 Jul 2025
- Episode Link
- None
Ever wondered how to carve out a unique niche in a male-dominated industry?
In this Business Creator Club Special episode (join us at https://businesscreator.club/
we are waiting for you!) we're joined by Ina Coveney, a marketing
strategist who's currently making waves in the automotive world. She's
not just any consultant - she's the "Auto Social Gal" on a mission to
empower women in car sales through social media.
Ina shares her journey of identifying a crucial gap in the market: the
underrepresentation of women in car sales on social platforms.
With only 21% of car salespeople being women, many find themselves
relegated to behind-the-scenes roles, managing dealership accounts
rather than building their personal brands.
Key #GoldenBoulders from this Episode:
-The challenges women face in the automotive industry, often becoming
the "default admin" instead of star salespeople
- How Ina is positioning herself as a leader for women in car sales,
encouraging them to show up online and attract leads
- The power of personal branding in creating job security and career
flexibility within the industry
- Strategies for overcoming common objections to creating content, from
camera shyness to managerial pushback
This episode is a goldmine for anyone looking to create a distinctive
brand in a niche market.
Whether you're in automotive sales or any other industry, Ina's approach
to identifying and solving specific pain points will inspire you to
think differently about your marketing strategy.
Ready to rev up your social media game and stand out in your industry?
Tune in now and fuel your marketing strategy with fresh ideas!
Enjoy!
Timestamped Overview:
00:00 – Ina's bold pivot: From marketing strategist to “Auto Social Gal”
02:30 – Why women in car sales are underrepresented online
04:45 – Identifying a hidden need in an underserved market
06:50 – The real problem: Women becoming default admins, not brands
09:00 – Defining the mission: Becoming the leader for female car sales professionals
10:45 – Introducing the PPP Board (Problem & Pleasure framework)
12:10 – Using TikTok to drive leads and visibility
13:45 – What’s holding women back? Visibility fears & unsupportive management
15:50 – The “Tiny Challenge” concept: Building trust through action-led engagement
18:00 – How to create results-based micro-offers in 5 days
20:20 – Why doing the “unscalable” is the shortcut to traction
23:00 – Why personal brand = career insurance (especially in dealership life)
25:30 – Real industry stories and untapped attention opportunities
27:00 – Content creation fears and practical ways to overcome them
29:00 – Final insights: Turn your value into visibility, one story at a time
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