Is Content Creation Replacing All Advertising & Marketing? Ft. All-In Podcast “Besties” (E318)

Content is taking over marketing. 

Whether you like it or not, more and more customers are being consumers first. 

Consumers of content, that is. 

Never before has a customer been so informed before making a purchasing decision, and that information is coming from influencers, not faceless brands. 

Product reviews on YouTube… 

Influencers building audiences and later on leveraging it to launch new products… 

Customers buying solely based on an influencer's opinion… 

The name of the game is: content. 

Are you playing or sitting on the sidelines?  

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