Exploring The Most Successful B2B Content Strategies ft. Mark Raffan (E281)

What makes a successful content marketing campaign?

In a world where prospects dictate their own “buyer’s journey”, content has become one of the main pillars for acquiring customers. It is essential to build authority, relevancy, and most importantly, trust.

That’s what we discussed in this conversation with our good friend, and B2B content marketer, Mark Raffan.

Some of these conversation’s #GoldenBoulders were:

🚀 What Is The Right Type Of Content You Should Be Creating?
🚀 How To Manage Your Resources To Maximize Opportunities
🚀Properly Influence The Buyer's Journey With Your Content
🚀 And Much More

Hope you enjoy this conversation as much as we did!

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