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Craft a High Ticket Offer That Your Customers LOVE and Pay You For It with Austin Ford

Author
BIZBROS
Published
Tue 08 Jul 2025
Episode Link
None

Ever wondered how to create a high-ticket offer that transforms your
business and your clients' lives?

Today we sit down with Austin Ford, the mastermind behind Atomic Offers,
to uncover the secrets of crafting irresistible, high-value, lip
licking, tasty offers..

Austin shares his journey from struggling online personal trainer to
offer creation expert, including the pivotal moment when he facilitated a
$300,000 sales day for a client.

You'll discover why offer creation is the key to wealth creation and how
to communicate the true value of your services.

Don’t miss this #GoldenBoulders… they will make you thousands…
literally:
- How to price offers for maximum profitability and client satisfaction
- Understand the "anti-resentment price" concept so we don’t end up
hating our customers.
- Discover these hidden elements that help us pick the right market
- How to communicate your offer so people buy!

Juicy Juicy!

Plus, we’ll be waiting for you at our Atomic Offers Party live on Zoom
on July 10th - Spots are limited! Click here 👉‍ ttps://atomicoffersparty.com/luis

Let’s go make some money yes??

Timestamped Overview:
00:00 – Introduction: Who is Austin Ford and what’s coming on June 10

01:30 – How a $48K service turned into $16M of ARR for one client

03:25 – The power of personal branding and “peacocking” at events

06:50 – Austin’s journey: from struggling personal trainer to offer wizard

10:15 – What clicked after buying his first $5K offer (and how it changed everything)

13:40 – The psychology of pricing: 10x rule and why adding more is the wrong move

17:05 – Why most people fail with high-ticket offers: not price, but poor communication

20:30 – The “Do You Know?” contrast framework that positions premium value

23:55 – The anti-resentment price: charging enough to love your work

27:00 – Serving the wrong market? Why it’s more important than your actual offer

28:45 – Ice cream shop vs. dentist: the story that proves offer ≠ outcome

30:45 – Extracting real value from your current offer (you’re closer than you think)

32:00 – Why prepared markets buy more—and how to warm them up

33:30 – The magic of rephrasing: from generic value to “tell me more”

35:00 – What’s coming next: Atomic Offers Party live breakdown on July 10th https://atomicoffersparty.com/luis

Connect with Austin:

Website https://atomicoffers.com/go

Facebook https://www.facebook.com/austinfordhq

Connect with Fonzi:

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Connect with LUISDA:

Facebook

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LinkedIn

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